Where Smart Selling Meets Lasting Loyalty.

At Selloy Inc., we build and grow brands that blend design, functionality, and modern lifestyle. Based in Longueuil, Quebec, our team creates thoughtfully designed consumer products that meet the evolving needs of today’s households. From concept to customer, we oversee every step of the process — product design, manufacturing, marketing, and logistics — to deliver reliable and beautifully crafted products across North America and Europe.

With a deep commitment to quality and a passion for smart solutions, Selloy Inc. proudly operates multiple direct-to-consumer brands, including the home goods label PeachyModern. Our approach combines Canadian creativity with global manufacturing and e-commerce expertise to bring innovation into everyday living.

Jonathan Vroye

Founder & CEO